May 07, 2024  
2014-2015 University Catalog 
    
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2014-2015 University Catalog [ARCHIVED CATALOG]

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COM 60111 - Seminar In Strategic Communication

Credit Hours: 3.00. This graduate course will survey the theories and processes of strategic communication and its practice by business, government, politicians, and non-profits - in domestic and international arenas. The course will emphasize the application of theory to provide an in-depth understanding of planning, executing, and evaluating strategic communication plans. Prerequisite: Graduate student in communication. Permission of department required. Typically offered Fall Spring Summer.


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