Apr 25, 2019  
2015-2016 University Catalog 
    
2015-2016 University Catalog [ARCHIVED CATALOG]

MGMT 32400 - Marketing Management


Credit Hours: 3.00. The objectives of this course are to expose students to the problems commonly faced by marketing managers and to develop skills in analyzing marketing problems and preparing implementable plans of action based on analyses of given business situations. Cases and a marketing simulation are used to focus the discussion and to reinforce learning of key marketing concepts. Typically offered Summer Fall Spring.