Mar 28, 2024  
2016-2017 University Catalog 
    
2016-2017 University Catalog [ARCHIVED CATALOG]

AT 34500 - Aviation Marketing


Credit Hours: 3.00. This course is an introduction to the principles of marketing with emphasis on aviation-related industries. It demonstrates the practical and managerial applications of balancing an organization’s objectives and resources against needs and opportunities in the marketplace. Typically offered Fall Spring.