Jul 23, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

COM 31800 - Principles Of Persuasion


Credit Hours: 3.00. Persuasion and its effects, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced. Typically offered Fall Spring Summer.