Apr 16, 2024  
2017-2018 University Catalog 
    
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2017-2018 University Catalog [ARCHIVED CATALOG]

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AGEC 52600 - International Food And Agribusiness Marketing Strategy

Credit Hours: 3.00. Students will develop their analytical, decision-making, and communication skills related to marketing management of food systems in the world economy. They will analyze a foreign market’s potential and market entry strategies; compare consumer differences and similarities across markets; define issues related to marketing mix standardization or adaptation; and evaluate effects of economic, social, and legal environments on marketing strategy. Typically offered Fall.


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