Mar 28, 2024  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

MGMT 32400 - Marketing Management


Credit Hours: 3.00. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in analyzing and solving marketing problems. The course is also a foundation for advanced elective courses in marketing. Topics covered in the course include customer behavior, market segmentation, product positioning, market research, product management, pricing, promotion, sales force management and competitive analysis. Typically offered Fall Spring Summer.