Mar 28, 2024  
2020-2021 University Catalog 
    
2020-2021 University Catalog [ARCHIVED CATALOG]

Marketing, BS


About the Program

Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.

Marketing is an integral aspect of the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, universities and charities.

The 2017 Plan of Study for the Marketing Major includes new courses in Experiential Marketing, Marketing Analytics, Social Media, and Interactive Marketing, Consumer Behavior, and Pricing Strategies. Experiential Marketing offers the students an opportunity to participate in a sponsored active-learning project.  Projects are varied and may involve marketing plan development, market research, new product development, brand management, and global social entrepreneurship.

Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.

MS (Marketing) Program

The marketing area in partnership with the Purdue Executive Marketing Advisory Board are launching a new one-year pre-experience, specialized program in marketing that starts in the 2015 Summer term.  It is specifically designed for undergraduates with limited to no work experience who aim to pursue a marketing career. To the extent that marketing is both an art and a science, the program is a good fit for students with a variety of backgrounds and experiences.  For further information, please visit the MS (Marketing) Program website.

 

Marketing Major Change (CODO) Requirements  

Degree Requirements


120 Credits Required

Department/Program Major Courses (55 credits)


Other Departmental Requirements (39-40 credits)


Electives (25-26 credits)


  • Electives - Credit Hours: 25.00-26.00

Management Admissions Index (MAI) Core


Management Admissions Index(MAI) classes consist of:

  • ECON 25100 Microeconomics
  • ENGL 10600 First-year Composition or ENGL 10800 Accelerated First-year Composition or SCLA 10100 Transformative Texts, Critical Thinking and Communication I: Antiquity to Modernity or HONR 19903 Interdisciplinary Approaches to Writing
  • MA 16010 Applied Calculus I
  • MGMT 20000 Introductory Accounting
  • COM 11400 Fundamentals of Speech Communication or COM 21700 Science Writing & Presentation OR SCLA 10200 Transformative Texts, Critical Thinking and Communication II: Modern World OR EDPS 31500 Collaborative Leadership: Interpersonal Skills

Upper Division Requirements: A student must 1) complete all MAI courses with a 3.00 or above MAI GPA AND a 2.50 cumulative GPA 2) have a C- or higher in all MAI AND any School of Management courses(MEO) 3) Not be on academic probation.

  • University Policy states students may only attempt a course 3 times and grades of W or WF are included in this limit. Per the School of Management, no more than three different MAI courses, or their equivalents, may be taken two times for a grade.
  • Students are responsible for consulting their advisor about re-take options available to them.
  • Previous enrollments in MA 16100, 16200, 16500, 16600 do not count against the retake policy for the MAI.

University Core Requirements


For a complete listing of University Core Course Selectives, visit the Provost’s Website.
  • Human Cultures: Behavioral/Social Science (BSS)
  • Human Cultures: Humanities (HUM)
  • Information Literacy (IL)
  • Oral Communication (OC)
  • Quantitative Reasoning (QR)
  • Science #1 (SCI)
  • Science #2 (SCI)
  • Science, Technology, and Society (STS)
  • Written Communication (WC)

Prerequisite Information:


For current pre-requisites for courses, click here.


 

Program Requirements


15-16 Credits


Spring 1st Year


  • Oral Communication Selective - Credit Hours: 3.00
  • Human Cultures: Humanities Selective - Credit Hours: 3.00
  • Science, Technology, & Society Selective - Credit Hours: 3.00
  • Elective - Credit Hours: 3.00

15 Credits


16 Credits


14 Credits


Fall 3rd Year


15 Credits


Spring 3rd Year


  • Major Selective - Credit Hours: 3.00
  • Major Selective - Credit Hours: 3.00
  • Elective - Credit Hours: 3:00
  • Elective - Credit Hours: 3.00
  • Elective - Credit Hours: 2.00-3.00

14-15 Credits


Fall 4th Year


15 Credits


Spring 4th Year


15 Credits


Notes


  • MGMT, OBHR and ECON courses numbered 30000 or higher can only be taken after being admitted to Upper Division, with the exception of OBHR 33300. Students may take this course during their Sophomore Year.
  • Courses taken on approved Krannert study abroad programs may be used to satisfy degree requirements. Students participating in a Purdue approved study abroad program are registered as full-time Purdue students during their semester abroad. Schedule an appointment with your advisor to discuss study abroad opportunities.
  • Information on summer courses is available at www.purdue.edu/thinksummer.
  • Graduation Index: 2.00 minimum - Major Index: 2.00 minimum
  • Transfer credit for upper level MGMT, OBHR and ECON (Purdue Transfer Credit Courses) will only be considered if taken at a 4 year AACSB accredited school.
  • It is strongly encouraged that you take MGMT 32400 and MGMT 30500 or STAT 35000 following your admission to Upper Division as they are pre-requisites for a majority of your MAJOR SELECTIVES courses.

World Language Courses


World Language proficiency requirements vary by program. The following list is inclusive of all world languages PWL offers for credit; for acceptable languages and proficiency levels, see your advisor.

ASL-American Sign Language

ARAB-Arabic CHNS-Chinese FR-French
GER-German GREK-Greek (ancient) HEBR-Hebrew (Biblical) HEBR-Hebrew (modern)
ITAL-Italian JPNS-Japanese KOR-Korean LATN-Latin
PTGS-Portuguese RUSS-Russian SPAN-Spanish  

Critical Course


The ♦ course is considered critical.

In alignment with the Degree Map Guidance for Indiana’s Public Colleges and Universities, published by the Commission for Higher Education (pursuant to HEA 1348-2013), a Critical Course is identified as “one that a student must be able to pass to persist and succeed in a particular major.  Students who want to be nurses, for example, should know that they are expected to be proficient in courses like biology in order to be successful.  These would be identified by the institutions for each degree program”. 

Disclaimer


The student is ultimately responsible for knowing and completing all degree requirements.

The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.