May 20, 2019  
2014-2015 University Catalog 
    
2014-2015 University Catalog [ARCHIVED CATALOG]

Marketing, BS


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About the Program

Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.

Marketing involves the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, and charities.

Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.

Summary of Program Requirements

The Summary of Program Requirements for Marketing  is a comprehensive list of those categories which a student must fulfill in order to earn their degree. Unlike the full Detailed Program Requirements listed below, complete lists of selectives for any given category are not shown. These summaries are intended to be printer-friendly and less expansive in detail.

Detailed Program Requirements

Please see below for detailed program requirements and possible selective fulfillments.

Bachelor of Science in Management
Major: Marketing
Minimum credit hours: 120

Management Admissions Index Core (MAI)

  • To be automatically admitted into upper division, students who have completed all courses in the MAI must have at least a 3.00 MAI GPA and a 2.50 cumulative GPA, have a C- or higher in all MAI and School of Management courses, and may not be on academic probation.
  • Requirements for upper division can be found online: http://www.krannert.purdue.edu/undergraduate/current-students/mgmt/mgmt-req-upper-div.asp
  • MAI courses, or their equivalents, may only be enrolled in two times for a grade.
  • A maximum of three MAI courses may be retaken.
  • School of Management, MAI, and concentration courses with grades of “F” can only be retaken at Purdue University.
  • Previous enrollments as a non-School of Management student in MA 16100 MA 16200 , MA 16500 , MA 16600  do not count against the retake policy.

MAI Core


Marketing Upper Division Required Major Courses


[must select five of below courses]

University Core/Program Course Requirements


International Electives


Any foreign language course - 20100, 20200, 30100, 30200, 40100, and 40200 not in your native language.

Foreign language course cannot be taught in English

Electives (Complete Enough Electives to Equal at Least 120 Credits)


University Core Requirements


General Information


  • MGMT, OBHR and ECON courses numbered 30000 or higher can only be taken after being admitted to Upper Division.
  • MGMT 30400 MGMT 32300 , MGMT 45500  and MGMT 44301  are no credit courses.
  • Transfer credit for upper level MGMT, OBHR and ECON (https://selfservice.mypurdue.purdue.edu/prod/bzwtxcrd.p_select_info) courses will only be considered if taken at a 4 year AACSB accredited school, (www.aacsb.edu).
  • Courses taken on approved Purdue study abroad programs may be used to satisfy degree requirements. Schedule an appointment with your advisor to discuss study abroad opportunities.
  • Minors outside of the School of Management are also available.
  • *PU* Course MUST be taken at PURDUE UNIVERSITY CAMPUS.

Program Requirements


15 Credits


Spring 1st Year


15 Credits


15 Credits


16 Credits


Fall 3rd Year


15 Credits


Spring 3rd Year


15 Credits


Fall 4th Year


15 Credits


Spring 4th Year


  • MGMT 45100 - Strategic Management
  • MKTG Selective - Credit Hours: 3.00
  • MKTG Selective - Credit Hours: 3.00
  • General Elective - Credit Hours: 3.00
  • General Elective - Credit Hours: 2.00

14 Credits


120 Total Credits


Note


◊ Completion prior to admittance to upper division strongly encouraged

*PU* These courses must be taken at a Purdue University campus.

*UC* Fulfills University Core requirement

GRADUATION INDEX REQUIREMENTS
Graduation Index: 2.0 minimum
Major (MGMT, OBHR, ECON) Index: 2.0 minimum

Degree Requirements


The student is ultimately responsible for knowing and completing all degree requirements.

Foreign Language Courses


Foreign Language proficiency requirements vary by program.  For acceptable languages and proficiency levels, see your advisor:

American Sign Language, Arabic, Chinese, French, German, (ancient) Greek, Hebrew, Italian, Japanese, Latin, Portuguese, Russian, Spanish

Critical Course


The ♦ course is considered critical. A Critical Course is one that a student must be able to pass to persist and succeed in a particular major.

Expired Course


Any course without a link to its description is one that has been expired.  However, this course could fulfill the degree requirement historically.

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