2014-2015 University Catalog [ARCHIVED CATALOG]
Public Relations and Strategic Communication, BA
About the Program
PR includes instruction in persuasion, campaigns, writing, and image repair. The study of public relations provides a useful background for PR agencies, a company’s PR division, or as a PR specialist or consultant.
Courses give undergraduates an understanding of the theory and practice of mass media advertising. This area emphasizes the planning, creation, and evaluation of advertising messages.
For more information, please visit https://www.cla.purdue.edu/communication/undergraduate/Majors_and_Minors.html.
Summary of Program Requirements - Four Year Plan
The Summary of Program Requirements for Public Relations and Strategic Communication is a comprehensive list of those categories which a student must fulfill in order to earn their degree. Unlike the full Detailed Program Requirements listed below, complete lists of selectives for any given category are not shown. These summaries are intended to be printer-friendly and less expansive in detail.
Detailed Program Requirements
Please see below for detailed program requirements and possible selective fulfillments for the four year major.
Three Year Major
The Brian Lamb School of Communication now offers all five majors in schedules that can be completed in just three years. These new schedules have the same number of total hours (120), and the same number of major hours (42 or 30), but compress them into three years. The three-year plan requires two summers, with the following distribution of semester hours (fall/spring/summer):
Year One: 15/18/9
Year Two: 18/18/9
Year Three: 18/15/graduation in May
These new three-year plans are in addition to the existing four-year programs, which will all still be available. And of course, if students enter the program with any Advanced Placement or transfer credit, meeting the three-year calendar becomes even simpler.
See the Program Requirements and Supplemental Information for Public Relations & Strategic Communication 3-Year Plan , and visit the Brian Lamb School of Communication website for more information.
“C - “or better required in all COM major courses, including pre-com