May 23, 2018  
2016-2017 University Catalog 
    
2016-2017 University Catalog [ARCHIVED CATALOG]

Marketing, BS


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About the Program

Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.

Marketing involves the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, and charities.

Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.

Degree Requirements and Supplemental Information

The full Program Requirements for Marketing  include all Supplemental Information and selective lists of those categories which a student must fulfill in order to earn their degree. These are intended to be print-friendly, but include less descriptive course detail.

Please see below for program requirements and the necessary degree fulfillments. 

Program: MGMT-BS
Code: MRKT
Credit Hours: 120
Graduation Index: 2.00 minimum
Major Index: 2.00 minimum

Management Admissions Index Core (MAI)

  • To be admitted into Upper Division, students who have completed all courses in the MAI must have at least a 3.00 MAI GPA and a 2.50 cumulative GPA, have a C- or higher in all MAI and required School of Management courses, and may not be on academic probation.
  • Complete MGMT 29500  with a C- or higher; Grade calculated in GPA but not for MAI. Change of Degree Objective (CODO) students who have completed a similar career development course are exempt from this requirement.
  • Requirements for Upper Division can be found online: http://www.krannert.purdue.edu/undergraduate/current-students/mgmt/mgmt-req-upper-div.asp
  • University Policy states students may only attempt a course 3 times and grades of W or WF are included in this limit. Per the School of Management, no more than three different MAI courses, or their equivalents, may be taken two times for a grade.
  • Students are responsible for consulting their advisor about re-take options available to them.
  • Previous enrollments in MA 16100 MA 16200 , MA 16500 , MA 16600  do not count against the retake policy for the MAI.

Other Departmental/Program Course Requirements (56 credits)


Management Admissions Index (MAI) Core*


Electives (Complete enough electives to equal at least 22 credits)


The number of general electives will vary for each student and can include AP credit, transfer credit, and/or Credit by Exam

University Core Requirements


  • Human Cultures Humanities
  • Human Cultures Behavioral/Social Science
  • Information Literacy
  • Science #1
  • Science #2
  • Science, Technology & Society Selective
  • Written Communication
  • Oral Communication
  • Quantitative Reasoning

General Information


  • MGMT, OBHR and ECON courses numbered 30000 or higher can only be taken after being admitted to Upper Division.
  • Transfer credit for upper level MGMT, OBHR and ECON (https://selfservice.mypurdue.purdue.edu/prod/bzwtxcrd.p_select_info) courses will only be considered if taken at a 4 year AACSB accredited school, (www.aacsb.edu).
  • Courses taken on approved Krannert study abroad programs may be used to satisfy degree requirements. Students participating in a Purdue approved study abroad program are registered as full-time Purdue students during their semester abroad. Schedule an appointment with your advisor to discuss study abroad opportunities.
  • Minors outside of the School of Management are also available.
  • Information on summer courses is available at www.purdue.edu/thinksummer.
  • Refer to myPurduePlan at www.mypurdue.purdue.edu for degree requirements

International Electives


Any foreign language course - 20100, 20200, 30100, 30200, 40100, and 40200 not in your native language. Foreign language course cannot be taught in English.

Global or international courses (3-6 credits) taken at an approved Purdue study abroad program may be used toward the International Elective with advisor approval.

± Also counts for UC Humanities

≈ Also counts for UC Science Technology & Society

≥ Check myPurdue for course pre-requisites

Program Requirements


Fall 1st Year


15 Credits


Spring 1st Year


16 Credits


Fall 2nd Year


15 Credits


Spring 2nd Year


15 Credits


15 Credits


Spring 3rd Year


15 Credits


Fall 4th Year


14 Credits


Spring 4th Year


  • MGMT 45100 - Strategic Management
  • Marketing Major Course - Credit Hours: 3.00
  • Marketing Major Course - Credit Hours: 3.00
  • General Elective - Credit Hours: 3.00
  • General Elective - Credit Hours: 3.00

15 Credits


120 Total Credits


Note


◊ Completion prior to admittance to Upper Division strongly encouraged

*UC* Fulfills University Core requirement

CC Critical Course to satisfy MAI requirements

Degree Requirement


The student is ultimately responsible for knowing and completing all degree requirements.

The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.

Foreign Language Courses


Foreign Language proficiency requirements vary by program.  For acceptable languages and proficiency levels, see your advisor:

American Sign Language, Arabic, Chinese, French, German, (ancient) Greek, Hebrew, Italian, Japanese, Latin, Portuguese, Russian, Spanish

Critical Course


The ♦ course is considered critical. A Critical Course is one that a student must be able to pass to persist and succeed in a particular major.

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