About the Program
Public Relations and Strategic Communication includes topics in public relations (persuasion, public relationships, and image repair); advertising theory and practice; reasoning, persuasion, and controversy; and the inter-related public relations and advertising areas of a public communication campaign. Public Relations includes instruction in persuasion, campaigns, writing, and image repair. Advertising courses give undergraduates an understanding of the theory and practice of mass media advertising. This area emphasizes the planning, creation, and evaluation of advertising messages.
Please visit Public Relations and Strategic Communication for more information.
Degree Requirements and Supplemental Information - Four Year Major
The four year Program Requirements for 2016-17 Public Relations and Strategic Communication include all Supplemental Information and selective lists of those categories which a student must fulfill in order to earn their degree. These are intended to be printer-friendly, but include less descriptive course detail.
Please see below for program requirements and the necessary degree fulfillments.
Three Year Major
The Brian Lamb School of Communication now offers all five majors in schedules that can be completed in just three years. These new schedules have the same number of total hours (120), and the same number of major hours (42 or 30), but compress them into three years. The three-year plan requires two summers, with the following distribution of semester hours (fall/spring/summer):
Year One: 15/18/9
Year Two: 18/18/9
Year Three: 18/15/graduation in May
These new three-year plans are in addition to the existing four-year programs, which will all still be available. And of course, if students enter the program with any Advanced Placement or transfer credit, meeting the three-year calendar becomes even simpler.
See the Program Requirements and Supplemental Information for 2016-17 Public Relations and Strategic Communication 3 year plan and visit the Brian Lamb School of Communication website for more information.
“C - “or better required in all COM major courses, including pre-com