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  Sep 26, 2017
 
 
    
2017-2018 University Catalog

Marketing, BS


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About the Program

Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.

Marketing is an integral aspect of the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, universities and charities.

The 2017 Plan of Study for the Marketing Major includes new courses in Experiential Marketing, Marketing Analytics, Social Media, and Interactive Marketing, Consumer Behavior, and Pricing Strategies. Experiential Marketing offers the students an opportunity to participate in a sponsored active-learning project.  Projects are varied and may involve marketing plan development, market research, new product development, brand management, and global social entrepreneurship.

Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.

MS (Marketing) Program

The marketing area in partnership with the Purdue Executive Marketing Advisory Board are launching a new one-year pre-experience, specialized program in marketing that starts in the 2015 Summer term.  It is specifically designed for undergraduates with limited to no work experience who aim to pursue a marketing career. To the extent that marketing is both an art and a science, the program is a good fit for students with a variety of backgrounds and experiences.  For further information, please visit the MS (Marketing) Program website.

Degree Requirements


120 Credits Required

Other Departmental/Program Course Requirements (56 credits)


Management Admissions Index (MAI) Core*


General Information


  • MGMT, OBHR and ECON courses numbered 30000 or higher can only be taken after being admitted to Upper Division.
  • Transfer credit for upper level MGMT, OBHR and ECON (Purdue Transfer Credit Courses) will only be considered if taken at a 4 year AACSB accredited school.
  • Courses taken on approved Krannert study abroad programs may be used to satisfy degree requirements. Students participating in a Purdue approved study abroad program are registered as full-time Purdue students during their semester abroad. Schedule an appointment with your advisor to discuss study abroad opportunities.
  • Minors outside of the School of Management are also available.
  • Information on summer courses is available at www.purdue.edu/thinksummer.
  • Refer to myPurduePlan for degree requirements.

Electives (Complete enough electives to equal at least 22 credits)


The number of general electives will vary for each student and can include AP credit, transfer credit, and/or Credit by Exam

*Management Admisions Index (MAI) Core


  • To be admitted into Upper Division, students who have completed all courses in the MAI must have at least a 3.00 MAI GPA and a 2.50 cumulative GPA, have a C- or higher in all MAI and required School of Management courses, and may not be on academic probation.
  • Requirements for Upper Division can be found online:

http://www.krannert.purdue.edu/undergraduate/current-students/mgmt/mgmt-req-upper-div.asp

  • University Policy states students may only attempt a course 3 times and grades of W or WF are included in this limit. Per the School of Management, no   more than three different MAI courses, or their equivalents, may be taken two times for a grade.
  • Students are responsible for consulting their advisor about re-take options available to them.
  • Previous enrollments in MA 16100, 16200, 16500, 16600 do not count against the retake policy for the MAI.

University Core Requirements


  • Human Cultures Humanities
  • Human Cultures Behavioral/Social Science
  • Information Literacy
  • Science #1
  • Science #2
  • Science, Technology, and Society
  • Written Communication
  • Oral Communication
  • Quantitative Reasoning
  • For a complete listing of course selectives, visit the Provost’s Website.

Prerequisite Information:


For current pre-requisites for courses, click here.

International Electives


  • Any foreign language course - 20100, 20200, 30100, 30200, 40100, and 40200 not in your native language. Foreign language course cannot be taught in English.
  • Global or international courses (3-6 credits) taken at an approved Purdue study abroad program may be used toward the International Elective with advisor approval.

± Also counts for UC Humanities

≈ Also counts for UC Science Technology & Society

≥ Check myPurdue for course pre-requisites

Program Requirements


Fall 1st Year


15 Credits


Spring 1st Year


15 Credits


Fall 2nd Year


15 Credits


15 Credits


15 Credits


Spring 3rd Year


15 Credits


Fall 4th Year


15 Credits


Spring 4th Year


  • MGMT 35200 - Strategic Management
  • MRKT Major Course - 3.0 credit hours
  • MRKT Major Course - 3.0 credit hours
  • General Elective - 3.0 credit hours
  • General Elective - 3.0 credit hours

15 Credits


Notes


* Completion prior to admittance to Upper Division strongly encouraged

*UC* Fulfills University Core requirement

♦ Critical Course to satisfy MAI requirements

Foreign Language Courses


Foreign Language proficiency requirements vary by program.  For acceptable languages and proficiency levels, see your advisor:

American Sign Language, Arabic, Chinese, French, German, (ancient) Greek, Hebrew, Italian, Japanese, Latin, Portuguese, Russian, Spanish

Critical Course


The ♦ course is considered critical. A Critical Course is one that a student must be able to pass to persist and succeed in a particular major.

Disclaimer


The student is ultimately responsible for knowing and completing all degree requirements.

The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.

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