Jun 17, 2024  
2020-2021 University Catalog 
    
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2020-2021 University Catalog [ARCHIVED CATALOG]

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COM 33600 - Advertising Media Strategy

Credit Hours: 3.00. Theory and practice of advertising as applied to advertising media strategy.  Students build on a foundation of integrated marketing communication to develop digital advertising campaigns. Typically offered Fall Spring.Credits: 3.00


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