Apr 19, 2024  
2020-2021 University Catalog 
    
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2020-2021 University Catalog [ARCHIVED CATALOG]

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HTM 38110 - Revenue Management In The Lodging Industry

Credit Hours: 3.00.  This course will add to and build upon the knowledge acquired in HTM 18100 - Introduction To Lodging Management . The class will provide a theoretical perspective on service management and how service management concepts can be applied to the hospitality business. The course will also provide an understanding of revenue management’s key concepts and applicability of revenue maximization strategies and their operational aspects, components of effective revenue management will be analyzed and its effects on overall profitability. The course will also review the latest issues and trends affecting all aspects and segments of the lodging industry. Typically offered Fall Spring.Credits: 3.00


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