Jun 17, 2024  
2020-2021 University Catalog 
    
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2020-2021 University Catalog [ARCHIVED CATALOG]

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COM 64100 - Integrated Marketing Communication

Credit Hours: 3.00.  Developing cohesive and integrated external and internal communication initiatives across traditional and social media channels is becoming increasingly important for strategic communication professionals. Traditionally, Public Relations, Marketing, and Advertising/Promotion have had separate functions; increasingly the role of strategic communication practitioners is to ensure the consistency of the brand story and message across all channels of communication. Prerequisites: Students must be admitted into the Online Masters of Science of Communication program. COM 60111. Typically offered Fall Spring Summer.Credits: 3.00


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