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Jun 17, 2024
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2020-2021 University Catalog [ARCHIVED CATALOG]
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COM 64500 - Healthcare Communication
Credit Hours: 3.00. The healthcare environment is increasingly complex, and poses many challenges for communication professionals seeking to improve communication with key health industry stakeholders, including patients, providers, payers, government agencies, and others. This course provides an overview of a broad range of unique communication challenges associated with health and the healthcare industry. Topics include review and discussion of key issues such as, major health communication theories, issues associated with patient-provider interaction, adoption and use of health information and communication technologies, the development and implementation of health campaigns and other behavior change initiatives, and marketing and public relations issues commonly faced by healthcare organizations. Prerequisites: Students must be admitted into the Online Masters of Science of Communication program. COM 60111. Typically offered Fall Spring Summer.Credits: 3.00
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