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Jun 17, 2024
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2020-2021 University Catalog [ARCHIVED CATALOG]
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COM 44900 - Media Management
Credit Hours: 3.00. An introduction to management for mass media outlets. The course will explore management styles and techniques in a variety of media situations, including radio, television, and internet-based business models. Topics such as business structure, advertising and promotion, programming, and leadership style will be included in the discussion. This class is designed as both a philosophical and practical model. Students will discover the theories and principles behind the structure of media businesses, as well as put those ideas into practice in real world situations. Students in the course will be responsible for the programming and promotion of the Brian Lamb School of Communication’s channel space on Boiler TV. A mini internship experience is introduced in the second half of the semester, giving the student an opportunity to sample what these opportunities are like. Typically offered Fall Spring.Credits: 3.00
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