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Apr 25, 2024
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2021-2022 University Catalog [ARCHIVED CATALOG]
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CE 59601 - Entrepreneurship And Business Strategy In Engineering
Credit Hours: 3.00. This course offers students the opportunity to learn and apply the core skills required to build and grow engineering- and technology-based businesses through lecture, case discussions, and weekly activities tied to a semester-long team project. Course content includes market analysis techniques to link technology attributes to opportunity and vice versa, combinatorial business design and planning methods, strategic innovation theories, competitive analysis, methods of emergent strategy and risk mitigation, as well as examination of team building, firm influence and navigation, and organizational design principles. Emphasis throughout is placed on the implications of research and development uncertainty, long-lifecycle economics, and the management of subcontracts and multi-disciplinary teams often encountered when developing and delivering complex engineering outputs. Case studies are used to contrast the challenges faced when creating new businesses (entrepreneurial) with those encountered in attempts to grow an existing enterprise (intrapreneurial). Coursework and project activities also facilitate development of business acumen, and skill building in conceptual thinking, synthesis, and persuasive communication. This course is particularly relevant for engineering students intending to progress into managerial roles in technology or R&D driven organizations. This course can be counted toward the College of Engineering Minor in Innovation and Transformational Change and the Burton D. Morgan Center for Entrepreneurship (BDMCE) Certificate in Entrepreneurship and Innovation. Typically offered Fall.Credits: 3.00
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