May 25, 2025  
2024-2025 University Catalog 
    
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2024-2025 University Catalog
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MGMT 52100 - Brand Management

Credit Hours: 2.00.  This course exposes students to the issues and activities in brand management. Topics include developing the brand marketing plan, design and execution of integrated marketing communications, testing, launching, and repositioning of brands, creating and managing brand equity, formulating strategies for leveraging and defending brands, product line and category management. Credits: 2.00


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