Mar 26, 2025  
2024-2025 University Catalog 
    
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2024-2025 University Catalog

MGMT 68200 - Digital Product Design

Credit Hours: 2.00.  This course is a comprehensive exploration of designing digital products that can improve the quality of people’s daily lives. It covers value creation with technology and a human-centered design process including improv brainstorming, storyboarding, interviewing, sketches, and selling. Students will learn how to ideate and how to iteratively refine ideas with real users. Students will consider factors driving technology product design decisions such as the unique economic characteristics of today’s technology-intensive markets and their impact on strategic interactions among firms and consumers. Students will also learn to discover unmet user needs, reframe problematic situations, envision multiple possible product concepts, and assess their feasibility, viability, and desirability. The course culminates in the creation of a business model, a product sketch, and a plan for taking the product to market.  

 Credits: 2.00