Mar 30, 2025  
2024-2025 University Catalog 
    
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2024-2025 University Catalog
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MGMT 52610 - Data And AI-Driven Marketing

Credit Hours: 2.00.  Marketing is increasingly evolving from traditional approaches to leveraging big data and artificial intelligence (AI) to make strategic decisions and drive impactful campaigns. This course introduces modern statistical methods and AI algorithms for marketing using big data. It discusses marketing applications for which we may use statistical and machine learning methods to improve and optimize decisions. Students will use Python to analyze real-world data and gain hands-on experience on data manipulation, visualization, and analysis.  Credits: 2.00


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