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Jan 02, 2026
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MGMT 68800 - Developing A Global Business Strategy
Credit Hours: 2.00 to 4.00. Provides an introduction regarding the business and strategy challenges faced by managers in our global economy, regardless of whether the firm is a small domestic company or a large multi-national. Major topics for the course include motivations and challenges of internationalization, international business fundamentals, foreign market entry strategies, organizing across countries, analyzing global industries, building competitive advantage in global industries, and the influence of culture and institutions. Prerequisite: MGMT 65000.
Learning Outcomes
1. Understand the three foundation characteristics related to foreign market entry - firm, industry, and institutional factors.
2. Analyze country choice for entry and the factors involved in choosing a country.
3. Develop the essential skills to identify and pursue global business opportunities, with a focus on the different modes of entry.
4. Acquire the skills to resolve management decision problems in global markets, and analyze multi-country organizational structures.
Credits: 2.00 to 4.00
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