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Feb 04, 2026
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MGMT 63800 - Pricing Strategies And Algorithms
Credit Hours: 2.00. The course enables participants to formulate a systematic framework for approaching the problem of pricing a product, and more generally, a product line. The concepts and analytical methods necessary to develop such a framework are explored and incorporate marketing, competitive, and legal aspects. The course will use a combination of lectures, case discussions and exercises. Prerequisite: MGMT 62000.
Learning Outcomes
1. Adopt a systematic framework to approach the problem of pricing a product or service. 2. Understand various approaches to estimate value of a product or service to users. 3. Understand the tradeoff between price and sales volume and its relation to price elasticity. 4. Understand segmented pricing and psychological aspects of pricing. 5. Understand the implications of pricing in a competitive environment and the importance of price policy. 6. Appreciate pricing issues when selling through an intermediary. 7. Be introduced to legal aspects of pricing.
Credits: 2.00
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