Dec 16, 2025  
2025-2026 University Catalog 
    
Catalog Navigation
  Catalog Home
  Purdue University In Indianapolis
  Academic Calendar
  Academic Regulations & Student Conduct
  Courses
  Graduate and Undergraduate Programs Lists
  Articulation Agreements and TSAP
  Combined Degree Programs (Purdue Undergraduate/Graduate)
  Undergraduate Requirements
  Undergraduate Outcomes-based Core Curriculum
  Civics Literacy
  Degree in 3
  Academic Colleges
  College of Agriculture
  Daniels School of Business
  College of Education
  College of Engineering
  Exploratory Studies (Undergraduate)
  College of Health and Human Sciences
  Honors College
  College of Liberal Arts
  Libraries and School of Information Studies
  College of Pharmacy
  Polytechnic Institute
  College of Science
  College of Veterinary Medicine
  Joint and Special Programs (Graduate & Undergraduate)
  My Portfolio
HELP
2025-2026 University Catalog
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MGMT 62600 - Seminar In Marketing Models

Credit Hours: 2.00 to 4.00.  Treatment of theoretical marketing models. Study of marketing models in research setting. Prerequisite: MGMT 62000, 67200. 
Learning Outcomes
1. Understand the main research areas associated with quantitative methods in marketing.
2. Acquaint with the basic research techniques, approaches and key findings in the realm of empirical quantitative models in marketing.
3. Learn to develop and estimate the econometric models on consumer choices and firm interactions.
4. Prepare research ideas and the skills to implement the ideas.
Credits: 2.00 to 4.00


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)