MGMT 52200 - New Product Development

Credit Hours: 2.00. The course covers new product development issues including idea generation, concept testing, prototype development, patent protection, and product launch. Student teams generate a new product idea, test the idea with target customers, and develop a product launch strategy.

Learning Outcomes
1. Understand New Product Development Process.
2. Analyze New Product Development Cases.
3. Develop and Test a New Product Idea.

Credits: 2.00