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Feb 07, 2026
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MGMT 52900 - Marketing Consulting Projects
Credit Hours: 3.00. In this course, students learn to apply marketing concepts to real world marketing problems. Projects are varied and may involve marketing plan development for a start-up, market research, analysis of marketing data, digital marketing, search engine marketing, web design, and social entrepreneurship. Clients include Purdue Marketing Advisory Board members, entrepreneurs working with Purdue’s Foundry and Discovery Park, Purdue Research Park start-ups, small and medium-size Indiana businesses, and non-profit organizations. Students are given flexibility in selecting projects of interest. Teams work under the direction of a faculty member. Teams meet once a week to review project progress and discuss the next steps generally in the presence of the faculty supervisor. Projects are done in teams, although evaluation is individual.
Learning Outcomes
1. Acquire experience in applying concepts learned in marketing and other classes to real world problems.
2. Acquire practical knowledge in the stages of project management including problem formulation, selection of research approach to addressing a marketing problem, and collection of secondary and primary data.
3. Learn to integrate the findings from a project analysis into a consistent whole and make specific recommendations for decision-making in real world situations.
4. Exposed to the challenges of working in teams to achieve project goals.
Credits: 3.00
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