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Dec 18, 2025
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MGMT 49300 - Storytelling With Data
Credit Hours: 2.00. Business students are trained to be experts in turning data into information. With a strong focus on data visualization, the purpose of this course (Storytelling with Data) is to help students take the next step: Turning that information into action. This course will provide you with helpful frameworks for understanding your audience, insights about how people perceive information best, and effective skills to express your ideas in ways that connect.
Learning Outcomes
1. Understand the importance of communication context, elements of good storytelling, and basic principles of human information processing as related to data visualization.
2. Apply this understanding to the communication of complex (i.e., data-driven) information.
3. Analyze data visualization design choices.
4. Evaluate the effectiveness of data communication.
5. Create a compelling story using data with the tools and skills taught in this course.
Credits: 2.00
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