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Mar 13, 2026
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TECH 62700 - Digital Leadership
Credit Hours: 3.00. This course will provide an overview of the strategic use and management of social media by technology leaders. In the digital age, technology and data transform every step of the business process, generating a need for new digital tools across all industries and capabilities. Technology innovation leaders and enterprise leaders must be conversant in current and emerging technologies, particularly the growing influence of social media, to identify opportunities and create competitive advantage. Permission of department required.
Learning Outcomes
1. Identify the types and purposes of social media platforms to create strategic advantage.
2. Demonstrate the ability to create, manage, and/or update a social media presence for a business or organization.
3. Outline a strategic marketing plan for a business or organization.
4. Develop a Digital Portfolio to chronicle the social media research project.
5. Evaluate strategies for leveraging digital opportunities for more effective leadership.
6. Describe the six competencies that technology leaders need to lead effectively in the era of social media.
Credits: 3.00
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