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Mar 13, 2026
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TECH 63300 - Strategic Management Of Technology Innovation
Credit Hours: 3.00. This course looks at how organizations manage the technology innovation process and the function of new product development teams. We discuss idea generation, new product research and development, management of the innovation process, strategies for successful deployment and marketing of technology innovation, applicable laws, and regulations, and return on investment. We will take a broad look at industry though three lenses: 1 - large public companies, 2 - mid-sized family and privately controlled enterprises, and 3 - entrepreneurially led startups.
Learning Outcomes
1. Identify the drivers of technological innovation.
2. Describe the idea generation process leading to the development of a new product or service, taking it from concept through the patent process toward commercialization.
3. Articulate successful strategies and tactics to lead and manage the innovation process.
4. Investigate how different dimensions of organizational structure affect a firm’s ability to innovate.
5. Discuss the role of team leadership and administration in ensuring the team has access to the resources it needs and that team members feel committed to team goals.
6. Identify the key elements of deployment including timing, licensing and compatibility, pricing, distribution, and marketing.
Credits: 3.00
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