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Oct 07, 2026
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2026-2027 University Catalog
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MKTG 62300 - Business Marketing
Credit Hours: 2.00 to 4.00. This course deals with the challenges of marketing to commercial enterprises, government organizations, and non-profit institutions. It covers topics including organizational buying behavior, launching and management of new high tech products, beta testing, customer relationship management, and the importance of manufacturing-marketing coordination. Prerequisite: MGMT 62000.
Credit Hours: 2.00 to 4.00
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