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Oct 07, 2026
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2026-2027 University Catalog
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MKTG 52300 - Digital Marketing Strategy
Credit Hours: 2.00. This course enables students to rethink marketing in the evolving digital age and develop capabilities in developing, implementing, and evaluating digital marketing strategies. Topics include: digital marketing strategy framework, search engine marketing, social media marketing, and location based marketing (mobile).
Credit Hours: 2.00
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