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Oct 07, 2026
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2026-2027 University Catalog
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MKTG 52100 - Brand Management
Credit Hours: 2.00. This course exposes students to the issues and activities in brand management. Topics include developing the brand marketing plan, design and execution of integrated marketing communications, testing, launching, and repositioning of brands, creating and managing brand equity, formulating strategies for leveraging and defending brands, product line and category management.
Credit Hours: 2.00
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