| |
Oct 07, 2026
|
|
|
|
|
2026-2027 University Catalog
|
MKTG 52710 - Digital Marketing Applications
Credit Hours: 2.00. Companies today expect their marketing professionals to understand what it takes to develop, implement, and evaluate digital marketing strategies and campaigns. The best way for marketing professionals to gain such expertise is for them to actually build and execute specific digital marketing programs/campaigns using various digital and social media platforms for a real world client. This course offers students a unique hands-on learning opportunity with an online marketing project, each student team is given a budget up to $300 to promote a chosen business or non-profit organization via digital advertising platforms including Google AdWords, Bing Ads, Facebook Business, LinkedIn Sponsored Ads, and Twitter Ads. Students are given flexibility in selecting projects of interest. All students are also expected to pass Google Analytics certification and Google AdWords certification.
Credit Hours: 2.00
|
|