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Oct 07, 2026
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2026-2027 University Catalog
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MKTG 52020 - Analytics For Marketing Managers
Credit Hours: 2.00 or 3.00. The purpose of this course is to be able to deliver a marketing message that has both qualitative and quantitative information. The purpose of this course is to equip you with the ability to craft a marketing message that effectively integrates both qualitative and quantitative data. To achieve this purpose, the course aims to understand how to use a Database Management System, mainly SQL will be used to for marketing management and product management. Next, the course aims to understand how to “show data” with a visualization tool, Power BI. With Database management skills and data visualization tools, you can transform raw data with actionable insights to become an effective marketing manager.
Learning Outcomes
1. Learn how to collect and analyze basic analytical concepts and tools. 2. Gain experience in understanding the importance of visualizations. 3. Learn to become a marketing manager who can provide marketing insights based on analytics. 4. Be exposed to the challenges of resent online platforms of visualization for user interactivities.
Credit Hours: 2.00 or 3.00
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