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Jun 17, 2026
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2026-2027 University Catalog
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STRT 31400 - MODEL X - Assembling And Attracting Resources For Launch
Credit Hours: 3.00. This course helps students transition from a validated solution to a scalable venture by focusing on assembling the critical resources needed for launch and long-term success. Building on X1 and X2, it shifts from solution development to securing the right team, customer traction, strategic partnerships, and sustainable funding. Through hands-on engagement with potential customers, investors, and partners, students refine their model and identify the best pathway - whether as a startup, business unit, or product extension. Over the summer, they will receive financial support, collaborate in a shared environment, and ultimately pitch their venture to attract the necessary resources for launch. Permission of instructor required.
Learning Outcomes
1. Develop and refine a customer-validated business model with a clear value proposition that resonates with a specific cohort of paying customers. [Customer-Validated Business Model] 2. Form and manage a purpose-built co-founding team, leveraging partnerships with mentors, advisors, and subject matter experts to strengthen the venture. [Team Building and Leadership] 3. Identify and establish key partnerships with organizations and stakeholders to enhance business growth and scalability. [Strategic Partnerships] 4. Create and deliver an investor pitch that clearly communicates the value proposition, business model, and traction, while targeting the right investors for the venture. [Pitching and Fundraising] 5. Work effectively in a co-located team environment, learning from peers and leveraging the local network in downtown Indianapolis to solve real-world entrepreneurial challenges. [Collaborative Problem Solving]
Credit Hours: 3.00
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