Sep 29, 2023  
2014-2015 University Catalog 
2014-2015 University Catalog [ARCHIVED CATALOG]

AGEC 33100 - Principles Of Selling In Agricultural Business

Credit Hours: 3.00. The principles of salesmanship and their application to the agricultural business. Topics include attitudes and value systems, basic behavioral patterns, the purchase decision process, relationship of sales to marketing, selling strategies, preparing for sales calls, making sales presentations, handling objections, and closing sales. Emphasis is placed on application of principles to real-world situations and on building selling skills through class projects. Requires class trips. Students will pay individual lodging or meal expenses when necessary. Typically offered Fall Spring.