Aug 14, 2022  
2014-2015 University Catalog 
    
2014-2015 University Catalog [ARCHIVED CATALOG]

PSY 28500 - Consumer Behavior


Credit Hours: 3.00. Basic concepts and methods of psychology as used to understand consumer behavior. Course covers general concepts (e.g., personality, information-processing, social class, family decision-making) as well as their applications to specific examples of consumer behavior (e.g., information search, product choice, purchase). Typically offered Summer Fall Spring.