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Mar 29, 2024
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2014-2015 University Catalog [ARCHIVED CATALOG]
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PSY 28500 - Consumer Behavior Credit Hours: 3.00. Basic concepts and methods of psychology as used to understand consumer behavior. Course covers general concepts (e.g., personality, information-processing, social class, family decision-making) as well as their applications to specific examples of consumer behavior (e.g., information search, product choice, purchase). Typically offered Summer Fall Spring.
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