Mar 04, 2024  
2014-2015 University Catalog 
2014-2015 University Catalog [ARCHIVED CATALOG]

PHAD 48200 - Marketing Pharmaceutical Products

Credit Hours: 2.00. Examination of the channels of distribution for pharmaceutical products, including research-intensive and generic manufacturers, drug wholesalers, independent and chain community pharmacies, non-pharmacy retailers, prescription benefit managers, and third-party payers. Areas of special emphasis include new product development, product distribution, advertising and promotion, Rx-to-OTC switching, and product pricing and payment policies. Typically offered Fall.