COM 62511 - Survey Design, Analysis, And Reporting For Strategic Communication

Credit Hours: 3.00. This course provides students with an overview of quantitative research in public relations with a particular emphasis on survey design analysis. The course will cover the design and delivery of questionnaires, the use and interpretation of descriptive and inferential statistical methods, and reporting of quantitative results. The course will consider practical applications of these methods in professional strategic communication contexts. Prerequisite: COM 60411. Permission of department required. Typically offered Fall Spring Summer.

Communication

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COM 62511 - Survey Design, Analysis, And Reporting For Strategic Communication