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Apr 23, 2024
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2014-2015 University Catalog [ARCHIVED CATALOG]
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HTM 63100 - Strategic Marketing in Hospitality And Tourism Credit Hours: 3.00. Evaluates the role of marketing strategy within overall corporate strategic planning. Segmentation theory, brand segmentation, niche marketing, program life cycles, and positioning approaches are discussed. Emerging concepts, such as visioning, relationship marketing, strategic alliances, and database marketing are studied. Prerequisite: HTM 53100 . Typically offered Spring.
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