MGMT 52300 - Marketing And E-Commerce

Credit Hours: 2.00. Investigates the fundamentals of Electronic Commerce to better understand and evaluate the major changes occurring in marketing as a result of the expansion of the Internet. Organized in two parts focused on: (1) business webs and models; and (2) customer management. Studies simple but powerful economic theories and examines empirical data to investigate strengths and weaknesses of Internet-based business models. Examines principles on web psychology and the ways they can be applied to enhance brand equity, consumer trust, and consumer satisfaction. Typically offered Fall Spring.

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MGMT 52300 - Marketing And E-Commerce