Oct 24, 2020  
2019-2020 University Catalog 
2019-2020 University Catalog [ARCHIVED CATALOG]

Marketing, BS

About the Program

Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.

Marketing is an integral aspect of the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, universities and charities.

The 2017 Plan of Study for the Marketing Major includes new courses in Experiential Marketing, Marketing Analytics, Social Media, and Interactive Marketing, Consumer Behavior, and Pricing Strategies. Experiential Marketing offers the students an opportunity to participate in a sponsored active-learning project.  Projects are varied and may involve marketing plan development, market research, new product development, brand management, and global social entrepreneurship.

Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.

MS (Marketing) Program

The marketing area in partnership with the Purdue Executive Marketing Advisory Board are launching a new one-year pre-experience, specialized program in marketing that starts in the 2015 Summer term.  It is specifically designed for undergraduates with limited to no work experience who aim to pursue a marketing career. To the extent that marketing is both an art and a science, the program is a good fit for students with a variety of backgrounds and experiences.  For further information, please visit the MS (Marketing) Program website.

Degree Requirements

120 Credits Required

Other Departmental Requirements (42-43 credits)

Electives (22-23 credits)

  • Electives - Credit Hours: 22.00-23.00

Management Admissions Index (MAI) Core

MAI (Management Admission Index) courses consist of:

  • ECON 25100 Microeconomic
  • ENGL 10600 First-Year Composition OR ENGL 10800 Accelerated First-year Composition OR SCLA 10100 Transformative Texts, Critical Thinking & Communication I: Antiquity to Modernity
  • MA 16010 Applied Calculus I
  • MA 16020 Applied Calculus II
  • MGMT 2000 Introductory Accounting
  • COM 11400 Fundamentals of Speech Communications OR COM 21700 Transformative Texts, Critical Thinking &Communication II: Modern World OR SCLA 10200 Transformative Texts, Critical Thinking and Communication II: Modern World OR EDPS 31500 Collaborative Leadership: Interpersonal Skills
  • To be admitted into Upper Division, students who have completed all courses in the MAI must have at least a 3.00 MAI GPA and a 2.50 cumulative GPA, have a C- or higher in all MAI and required School of Management courses, and may not be on academic probation.

Requirements for Upper Division

  • University Policy states students may only attempt a course 3 times and grades of W or WF are included in this limit. Per the School of Management, no more than three different MAI courses, or their equivalents, may be taken two times for a grade.
  • Students are responsible for consulting their advisor about re-take options available to them.
  • Previous enrollments in MA 16100, 16200, 16500, 16600 do not count against the retake policy for the MAI.


University Core Requirements

  • Human Cultures Humanities
  • Human Cultures Behavioral/Social Science
  • Information Literacy
  • Science #1
  • Science #2
  • Science, Technology, and Society
  • Written Communication
  • Oral Communication
  • Quantitative Reasoning

For a complete listing of course selectives, visit the Provost’s Website.

Prerequisite Information:

For current pre-requisites for courses, click here.


Program Requirements

15 Credits

15 Credits

15 Credits

15 Credits

Fall 3rd Year

15 Credits

Spring 3rd Year

  • Marketing Major Course - Credit Hours: 3.00
  • Marketing Major Course - Credit Hours: 3.00
  • Elective - Credit Hours: 3:00
  • Elective - Credit Hours: 3.00
  • Elective - Credit Hours: 3.00

15 Credits

Fall 4th Year

15 Credits

Spring 4th Year

15 Credits


  • It is strongly encouraged that you take MGMT 32400 and MGMT 30500 or STAT 35000 following your admission to Upper Division as they are pre-requisites for a majority of your MAJOR SELECTIVES courses.
  • MGMT, OBHR and ECON courses numbered 30000 or higher can only be taken after being admitted to Upper Division.
  • Transfer credit for upper level MGMT, OBHR and ECON (Purdue Transfer Credit Courses) will only be considered if taken at a 4 year AACSB accredited school.
  • Courses taken on approved Krannert study abroad programs may be used to satisfy degree requirements. Students participating in a Purdue approved study abroad program are registered as full-time Purdue students during their semester abroad. Schedule an appointment with your advisor to discuss study abroad opportunities.
  • Minors outside of the School of Management are also available

Foreign Language Courses

Foreign Language proficiency requirements vary by program. 

For acceptable languages and proficiency levels, see your advisor: American Sign Language, Arabic, Chinese, French, German, (ancient) Greek, Hebrew, Italian, Japanese, Latin, Portuguese, Russian, Spanish

Critical Course

The ♦ course is considered critical.

In alignment with the Degree Map Guidance for Indiana’s Public Colleges and Universities, published by the Commission for Higher Education (pursuant to HEA 1348-2013), a Critical Course is identified as “one that a student must be able to pass to persist and succeed in a particular major.  Students who want to be nurses, for example, should know that they are expected to be proficient in courses like biology in order to be successful.  These would be identified by the institutions for each degree program”. 


The student is ultimately responsible for knowing and completing all degree requirements.

The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.