Jan 29, 2023  
2021-2022 University Catalog 
2021-2022 University Catalog [ARCHIVED CATALOG]

Business Analytics & Information Management, BS

About the Program

Business Analytics and Information Management is designed for students who want to pursue a career in the general data science area but are interested in working on business applications. Businesses are critically dependent on data, which is collected, stored in databases, analyzed, and operationalized in any domain - be it operations, business, finance, etc. The challenge is to translate business problems into data problems and use the data-driven solutions to guide effective actions. For this, technical knowledge in management information systems and business analytics is extremely important.

This program is designed to help students gain expertise in technologies and techniques while emphasizing business relevance.  In addition to learning programming, you’ll be taught how to query or manipulate data for analysis. You will be exposed to working with transactional and big data systems, and will develop an understanding how to use appropriate techniques. Moreover, you will learn about how to communicate your analysis and results to decision-makers using visualization. You will gain a deep understanding of data as it pertains to business decisions.

The career outlook in data science is promising. Through a data-driven approach, graduates are optimizing business performance as data analytics managers, IT consultants, and analysts for Accenture, Facebook, IBM, Deloitte, Microsoft, General Motors and other companies.

Krannert also offers a Master of Science in Business Analytics and Information Management.  MS BAIM is a full-time, 11-month program beginning in June every year, designed to educate students in state-of-the-art information technologies and analytical techniques. Students will undergo a rigorous curriculum and develop facility with a variety of software tools currently used in business. Students will also have opportunities to apply what they are learning to real-world problems through experiential learning.

The MS BAIM program is a STEM certified program (for details regarding the associated STEM OPT extension, please visit the USCIS website). Eduniversal ranks Krannert’s Management Information Systems field of study #1 in North America. Value Colleges has named the MS BAIM #8 big data graduate program in the country. Master’s in data science has named Purdue University 8th among schools with Master’s in Business Analytics Programs.

Business Analytics and Information Management Major Change (CODO) Requirements  

Degree Requirements

120 Credits Required

Department/Program Major Courses (75-76 credits)

The following are Management Admissions Index (MAI) courses: 
  • ECON 25100 
  • ENGL 10600 or ENGL 10800 or SCLA 10100 or HONR 19903
  • MA 16010 
  • MGMT 20000
  • COM 11400 or COM 21700 or EDPS 31500 or SCLA 10200

A student must: 1) complete all MAI courses with a 3.00 or above MAI GPA AND a 2.50 cumulative GPA; 2) have a C- or higher in all MAI AND any School of Management courses (MEO); 3) Not be on academic probation.

University Policy states students may only attempt a course 3 times and grades of W or WF are included in this limit. Per the School of Management, no more than three different MAI courses, or their equivalents, may be taken two times for a grade.

Students are responsible for consulting their advisor about re-take options available to them.

Previous enrollments in MA 16100, 16200, 16500, 16600 do not count against the retake policy for the MAI.

Major Selectives (24 credits)

Other Departmental/Program Course Requirements (36-42 credits)

Electives (2-9 credits)

  • Electives - Credit Hours: 2.00-9.00

University Requirements

University Core Requirements

For a complete listing of University Core Course Selectives, visit the Provost’s Website.
  • Human Cultures: Behavioral/Social Science (BSS)
  • Human Cultures: Humanities (HUM)
  • Information Literacy (IL)
  • Oral Communication (OC)
  • Quantitative Reasoning (QR)
  • Science #1 (SCI)
  • Science #2 (SCI)
  • Science, Technology, and Society (STS)
  • Written Communication (WC)

Civics Literacy Proficiency Requirement:

The Civics Literacy Proficiency activities are designed to develop civic knowledge of Purdue students in an effort to graduate a more informed citizenry.

Students will complete the Proficiency by passing a test of civic knowledge, and completing one of three paths:

  • Attending six approved civics-related events and completing an assessment for each; or
  • Completing 12 podcasts created by the Purdue Center for C-SPAN Scholarship and Engagement that use C-SPAN material and completing an assessment for each; or
  • Earning a passing grade for one of these approved courses (or transferring in approved AP or departmental credit in lieu of taking a course)

For more information visit the Civics Literacy Proficiency website.

Prerequisite Information:

For current pre-requisites for courses, click here.

Program Requirements

Fall 1st Year

15-18 Credits

16-18 Credits

Fall 2nd Year

15-16 Credits

15 Credits

15 Credits

Spring 3rd Year

14-15 Credits

Fall 4th Year

12 Credits

11-18 Credits


  • MGMT, OBHR and ECON courses numbered 30000 or higher can only be taken after being admitted to Upper Division, with the exception of OBHR 33300. Students may take this course during their Sophomore Year.
  • Courses taken on approved Krannert study abroad programs may be used to satisfy degree requirements. Students participating in a Purdue approved study abroad program are registered as full-time Purdue students during their semester abroad. Schedule an appointment with your advisor to discuss study abroad opportunities.
  • Information on summer courses is available at www.purdue.edu/thinksummer.
  • Graduation Index: 2.00 minimum - Major Index: 2.00 minimum
  • Transfer credit for upper level MGMT, OBHR and ECON (Purdue Transfer Credit Courses) will only be considered if taken at a 4 year AACSB accredited school.

World Language Courses

World Language proficiency requirements vary by program. The following list is inclusive of all world languages PWL offers for credit; for acceptable languages and proficiency levels, see your advisor.

ASL-American Sign Language ARAB-Arabic CHNS-Chinese FR-French
GER-German GREK-Greek (Ancient) HEBR-Hebrew (Biblical) HEBR-Hebrew (modern)
ITAL-Italian JPNS-Japanese KOR-Korean LATN-Latin
PTGS-Portuguese RUSS-Russian SPAN-Spanish  





Critical Course

The ♦ course is considered critical.

In alignment with the Degree Map Guidance for Indiana’s Public Colleges and Universities, published by the Commission for Higher Education (pursuant to HEA 1348-2013), a Critical Course is identified as “one that a student must be able to pass to persist and succeed in a particular major.  Students who want to be nurses, for example, should know that they are expected to be proficient in courses like biology in order to be successful.  These would be identified by the institutions for each degree program”. 


The student is ultimately responsible for knowing and completing all degree requirements.

The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.