Jul 23, 2024  
2024-2025 University Catalog 
    
2024-2025 University Catalog

Business Analytics & Information Management, BS

Location(s): West Lafayette


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About the Program


Business Analytics and Information Management is designed for students who want to pursue a career in the general data science area but are interested in working on business applications. Businesses are critically dependent on data, which is collected, stored in databases, analyzed, and operationalized in any domain, - be it operations, business, finance, etc. The challenge is to translate business problems into data problems and use the data-driven solutions to guide effective actions. For this, technical knowledge in management information systems and business analytics is extremely important.

This program is designed to help students gain expertise in technologies and techniques while emphasizing business relevance.  In addition to learning programming, you’ll be taught how to query or manipulate data for analysis. You will be exposed to working with transactional and big data systems, and will develop an understanding of how to use appropriate techniques. Moreover, you will learn how to communicate your analysis and results to decision-makers using visualization. You will gain a deep understanding of data as it pertains to business decisions.

The career outlook in data science is promising. Through a data-driven approach, graduates are optimizing business performance as data analytics managers, IT consultants, and analysts for Accenture, Facebook, IBM, Deloitte, Microsoft, General Motors and other companies.

The Daniels School of Business also offers a Master of Science in Business Analytics and Information Management.  MS-BAIM is a full-time, 11-month program beginning in June every year, designed to educate students in state-of-the-art information technologies and analytical techniques. Students will undergo a rigorous curriculum and develop facility with a variety of software tools currently used in business. Students will also have opportunities to apply what they are learning to real-world problems through experiential learning.

The MS-BAIM program is a STEM certified program (for details regarding the associated STEM OPT extension, please visit the USCIS website). Eduniversal ranks our Management Information Systems field of study #1 in North America. QS Value Colleges has named the MS-BAIM #6 in the country. 

Business Analytics & Information Management Website

Business Analytics and Information Management Major Change (CODO) Requirements    

Degree Requirements


120 Credits Required

Department/Program Major Courses (80-82 credits)


Major Selectives (18 credits)


Cultural Competencies (6 credits)


  • Cultural Competency I - Credit Hours: 3.00
  • Cultural Competency II - Credit Hours: 3.00

Cultural Competency Selectives I & II for the Daniels School of Business  

Other Departmental/Program Course Requirements (29-37 credits)


Electives (0-11 credits)


  • Electives - Credit Hours: 0-11:00

School of Business Requirements


MAI Requirements


  • To be admitted to upper level, a student must complete all Management Admissions Index (MAI) courses with a 3.00 or above MAI GPA AND a 2.50 cumulative GPA, have a C- or higher in all MAI AND any Management, Economics, and OBHR courses (M/E/O), and not be on academic notice.
  • University Policy states students may only attempt a course 3 times and grades of W are included in this limit. Per the School of Business, no more than three different MAI courses, or their equivalents, may be taken two times for a grade. Students are responsible for consulting their advisor about re-take options available to them.
  • Previous enrollments in MA 16100, 16200, 16500, 16600 do not count against the retake policy for the MAI.

The following are Management Admissions Index courses:

  • ECON 25100
  • MGMT 20000
  • MA 16100 or MA 16010 or MA 16500
  • SCLA 10100 or ENGL 10600 or ENGL 10800 or HONR 19903
  • SCLA 10200 or COM 11400 or COM 21700 or EDPS 31500

GPA Requirements


  • Graduation Index: 2.00 minimum
  • Major Index: 2.00 minimum

Course Requirements and Notes


  • MGMT, OBHR and ECON courses numbered 30000-level or higher can only be taken after being admitted to Upper Division, with the exception of OBHR 33300. Students may take this course during their sophomore year.
  • The following gateway courses (listed by major) should be taken soon after you are admitted to Upper Division as they are pre-requisites for all Major Selectives:

    Accounting, BS - MGMT 35000
    Business Analytics & Information Management, BS- MGMT 30500 & MGMT 38200
    Economics, BS - ECON 34000 & ECON 35200
    Finance, BS - MGMT 31000
    General Management, BS - OBHR 33000 & MGMT 44428
    Marketing  - MGMT 32400
    Supply Chain & Operations Managment, BS - MGMT 30500 & MGMT 36100
  • Courses taken on approved School of Business study abroad programs may be used to satisfy degree requirements. Students participating in a Purdue approved study abroad program are registered as full-time Purdue students during their semester abroad. Schedule an appointment with your advisor to discuss study abroad opportunities.

Pass/No Pass Policy


  • The pass/no pass option MAY NOT be selected for MAI, EAI, MGMT, ECON or OBHR (MEO) courses (even if selected as a general elective) required for a major, required minor or concentration, or core requirements.
  • Only courses taken for general electives that are not required major, minor or concentration courses may be taken pass/no pass.
  • The total credit hours selected under the pass/no pass option in the student’s baccalaureate program may not exceed 15.
  • The option cannot be adopted for more than one course per semester.
  • A student who elects this option must be classified as at least a sophomore 45-59 credits or higher.
  • Students who are repeating a course must repeat it using the same grade mode as the original attempt.
  • Students on academic notice must complete at least 12 hours of coursework for a letter grade during the semester. Those students on academic notice for a second consecutive semester may not elect the pass/no pass option until they are removed from academic notice.
  • See your advisor for Study Abroad Pass/No Pass Policy

Transfer Credit Policy


  • The number of general electives will vary for each student and can include AP credit, transfer credit, and/or Credit by Exam.
  • Transfer credit for upper level MGMT, OBHR and ECON will only be considered if taken at a 4-year AACSB accredited school.
  • More information can be found at Transfer Credit Guidlines

Summer Courses


Information on summer courses is available here.

University Requirements


University Core Requirements


For a complete listing of University Core Course Selectives, visit the Provost’s Website.
  • Human Cultures: Behavioral/Social Science (BSS)
  • Human Cultures: Humanities (HUM)
  • Information Literacy (IL)
  • Oral Communication (OC)
  • Quantitative Reasoning (QR)
  • Science #1 (SCI)
  • Science #2 (SCI)
  • Science, Technology, and Society (STS)
  • Written Communication (WC) 

Civics Literacy Proficiency Requirement


The Civics Literacy Proficiency activities are designed to develop civic knowledge of Purdue students in an effort to graduate a more informed citizenry. For more information visit the Civics Literacy Proficiency website.

To obtain the Civics Literacy Proficiency, students will complete an educational activity as part of their chosen Civics Literacy Pathway and pass the Purdue Civics knowledge test.  The knowledge test can be completed at any time while the pathway is being perused.  There are three different pathways:

  • Civics Event pathway - Attend six approved civics-related events and pass the required exam; or
  • Civics Literacy Podcast pathway - Complete 12 podcasts created by the Purdue Center for C-SPAN Scholarship & Engagement that use C-SPAN material and pass the required exam; or
  • Approved course pathway - Complete  one of the following approved courses and pass the required exam.

More details about each pathway and how to complete the requirement can be found on the Civics Literacy Student Dashboard in myPurdue.

Upper Level Requirement


  • Resident study at Purdue University for at least two semesters and the enrollment in and completion of at least 32 semester hours of coursework required and approved for the completion of the degree. These courses are expected to be at least junior-level (30000+) courses.
  • Students should be able to fulfill most, if not all, of these credits within their major requirements; there should be a clear pathway for students to complete any credits not completed within their major.

Sample 4-Year Plan


Fall 1st Year


14-21 Credits


16-21 Credits


Fall 2nd Year


14-16 Credits


15-16 Credits


Fall 3rd Year


15 Credits


Spring 3rd Year


14-15 Credits


Fall 4th Year


  • Major Selective - Credit Hours: 3.00
  • Major Selective - Credit Hours: 3.00
  • Major Selective - Credit Hours: 3.00
  • Cultural Competency II - Credit Hours: 3.00

12 Credits


Spring 4th Year


12 Credits


Pre-Requisite Information


For pre-requisite information, log in to mypurdue.purdue.edu and click here.

World Language Courses


World Language proficiency requirements vary by program. The following list is inclusive of all world languages PWL offers for credit; for acceptable languages and proficiency levels, see your advisor. (ASL-American Sign Language; ARAB-Arabic; CHNS-Chinese; FR-French; GER-German; GREK-Greek(Ancient); HEBR-Hebrew(Biblical); HEBR-Hebrew(Modern); ITAL-Italian; JPNS-Japanese; KOR-Korean; LATN-Latin; PTGS=Portuguese; RUSS-Russian; SPAN-Spanish)

Critical Course


The ♦ course is considered critical.

In alignment with the Degree Map Guidance for Indiana’s Public Colleges and Universities, published by the Commission for Higher Education (pursuant to HEA 1348-2013), a Critical Course is identified as “one that a student must be able to pass to persist and succeed in a particular major. Students who want to be nurses, for example, should know that they are expected to be proficient in courses like biology in order to be successful. These would be identified by the institutions for each degree program.”

Disclaimer


The student is ultimately responsible for knowing and completing all degree requirements. Consultation with an advisor may result in an altered plan customized for an individual student. The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.

Comparative information about Purdue University and other U.S. educational institutions is also available through the College Navigator tool, provided by the National Center for Education Statistics, and through the U.S. Department of Education College Scorecard.

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