Marketing Analytics, Post-Baccalaureate Certificate

About the Program

The Marketing Analytics Certificate is designed to help students learn how to make data-driven decisions. With a heavy focus on understanding practical solutions for marketing applications and a required consulting project, students will be able to execute well-informed decisions. Industry recruiters seek candidates who’ve mastered data-driven techniques and can leverage both quantitative and qualitative data.  

The Marketing Analytics Certificate is for students currently enrolled in Purdue University’s MS Marketing program, or any other Daniels School of Business master’s program, who wish to enhance their understanding of how to use data to make strategic marketing decisions for their employers. Students must complete the necessary requirements, including experiential learning opportunities, in order to be a qualified candidate to pursue the certificate.

Program Website

Program Requirements

Program Learning Outcomes

Students will:

• Apply concepts learned in the required courses to real world marketing problems to gain experience in data collection and preparation, descriptive analytics, explanatory analytics, and predictive analytics.
• Gain experience in understanding and creating data visualization and crafting data-driven presentations to key stakeholders. 
• Gain practical knowledge in essential marketing metrics and measurement, customer value and CRM, segmentation, market basket analysis, text mining, web analytics, and marketing automation.
• Learn how a variety of analytical and marketing techniques can be used to gain customer insights, and make marketing decisions that are backed by hard evidence.
• Be exposed to the challenges of working in teams to achieve marketing campaign goals in real world situations.

Graduate Programs Disclaimer

• The student is ultimately responsible for knowing and completing all degree requirements. Students should consult with their advisor/department for more information.
• Not all graduate programs may be actively recruiting students and course modality availability may vary. 
• Please refer to the Explore Graduate Programs website for a list of currently available graduate programs.
• Transfer credit policy: Credits earned for graduate study at other universities (both domestic and international) may be applied toward an advanced degree. Only credit hours associated with graduate courses for which grades of B- or better were obtained will be eligible for transfer. Any additional conditions under which credit transfers may be made are determined by the various departments.
• Comparative information about Purdue University and other U.S. educational institutions is also available through the College Navigator tool, provided by the National Center for Education Statistics, and through the U.S. Department of Education College Scorecard.