Dec 09, 2025  
2025-2026 University Catalog 
    
2025-2026 University Catalog

Digital Marketing and Analytics, Post-Baccalaureate Certificate

Location(s): Online


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About the Program


The Digital Marketing and Analytics Graduate Certificate program will deliver course work to students and working professionals looking to add Digital Marketing concepts and the associated analytic skills to their portfolio. The program targets students and working professionals seeking a digital marketing credential to strengthen their resume. The certificate program curriculum emphasizes technologies, techniques and general management concepts. The online certificate program will provide participants with a flexible, engaging and high-level overview of business and analytical concepts.

Program Website

Program Requirements


9-11 Credits Required

Required Courses (5-10 credits)


Selectives (1-4 credits)


GPA Requirements


The program requires the completion of the outlined curriculum with at least a 2.70 GPA to receive the Digital Marketing and Analytics Graduate Certificate.

Graduate Programs Disclaimer


  • The student is ultimately responsible for knowing and completing all degree requirements. Students should consult with their advisor/department for more information.
  • Not all graduate programs may be actively recruiting students and course modality availability may vary. 
  • Please refer to the Explore Graduate Programs website for a list of currently available graduate programs.
  • Transfer credit policy: Credits earned for graduate study at other universities (both domestic and international) may be applied toward an advanced degree. Only credit hours associated with graduate courses for which grades of B- or better were obtained will be eligible for transfer. Any additional conditions under which credit transfers may be made are determined by the various departments.
  • Comparative information about Purdue University and other U.S. educational institutions is also available through the College Navigator tool, provided by the National Center for Education Statistics, and through the U.S. Department of Education College Scorecard.

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