Marketing, MS

About the Program

Purdue’s STEM-designated MS Marketing (MSM) program provides students the breadth and depth of knowledge and skills needed to succeed in a field that is both an art and a science. Students typically complete the program in 10 or 18 months, though some may qualify for the co-op extension.* Students will develop technical expertise and take elective courses that dive into focused topics, allowing them to tailor the curriculum to careers in marketing analytics, digital marketing, social media marketing, pricing strategies, and product development.

Students will apply classroom learning to case studies, market simulations, and consulting projects. Additionally, they may elect to work closely with faculty and industry leaders in immersion courses or competitive consulting projects to provide real-world solutions to corporate problems. Students will also be able to enhance their resumes with corporate networking events, the Digital Marketing Lab, and Daniels School of Business marketing and communication paid internships, along with professional development paid opportunities including: AWS Certification, Salesforce Certification, Tableau Data Visualization Certification, and more.

* Students in the 18-month program who’ve completed the summer internship may seek an additional internship opportunity for their fall semester, extending their program to 22-months and graduating in spring. This co-op opportunity must include the summer internship, an active offer for a fall internship, and approval from ISS.

Program Website

Program Requirements

30 Credits Required

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