Branding and Marketing, Post-Baccalaureate Certificate

About the Program

With a graduate certificate in Branding and Marketing Communication, students can transform perspectives and shape narratives by honing their communication skills and learning to excel in the branding and marketing communication field. They will learn to engage all stakeholders within an organization to craft effective messaging strategies. This includes applying persuasion theory to develop strategies and branding initiatives that integrate marketing, advertising, and public relations. By understanding stakeholder needs and motivations, students will be equipped to create cohesive and impactful communication plans that align with organizational goals.

The program emphasizes the importance of a unified approach to branding and messaging, ensuring consistency and effectiveness across all channels and audiences in today’s interconnected communication landscape. This certificate also transfers seamlessly into Purdue’s online Master of Science in Communication and the Master’s in Corporate Training and Communication degrees, offering further opportunities for growth and advancement.

Program Website

Program Requirements

9 Credits Required

Program Learning Outcomes

Students will:

• Develop communication strategies that reflect the integration of marketing, public relations, and advertising.
• Facilitate the development of communication plans.
• Create advertising, marketing, and branding initiatives.
• Develop messages that increase engagement using persuasion theory and best practices.

Graduate Programs Disclaimer

• The student is ultimately responsible for knowing and completing all degree requirements. Students should consult with their advisor/department for more information.
• Not all graduate programs may be actively recruiting students and course modality availability may vary. 
• Please refer to the Explore Graduate Programs website for a list of currently available graduate programs.
• Transfer credit policy: Credits earned for graduate study at other universities (both domestic and international) may be applied toward an advanced degree. Only credit hours associated with graduate courses for which grades of B- or better were obtained will be eligible for transfer. Any additional conditions under which credit transfers may be made are determined by the various departments.
• Comparative information about Purdue University and other U.S. educational institutions is also available through the College Navigator tool, provided by the National Center for Education Statistics, and through the U.S. Department of Education College Scorecard.