Branding and Marketing Communication Concentration for Communication, MS

About the Concentration

In the Branding and Marketing concentration, students will understand the need-and methods-to engage all stakeholders within an organization to create effective messaging strategies, using persuasion theory to develop strategies and branding initiatives that reflect the integration of marketing, advertising and public relations. By the end of the program students will understand how to:

• Develop communication strategies that reflect the integration of marketing, public relations and advertising.
• Facilitate the development of communication plans.
• Create advertising, marketing, and branding initiatives.
• Develop messages that increase engagement using persuasion theory and best practices.

Required Courses (9 credits)